Blogging 201

I enrolled in Blogging 201: Branding and Growth through WordPress. This class runs for the next two weeks. Our first assignment is to post goals for our blogs. So here goes.

The purpose of the St. Andrews Equestrian blog is to share equestrian program news, events and information relating to the program with past, current and future students and their families. The blog will serve as part of the recruiting funnel for the St. Andrews University (North Carolina campus) Admissions office.

We will do this by;

  • Posting at least once a week during the fall semester.
  • Developing a regular weekly feature by the end of September 2015.
  • Increase followers on our facebook page by 500 by the end of 2015. We currently have 8,819 followers on facebook.


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